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Content published on the World Wide Web is immediately available to a global audience of users. This makes the World Wide Web a very cost-effective medium to publish information. Reaching more than 190 countries.
Operates 24 hours, 7 days a week
You don’t need to wait until resources are available to conduct business. From a consumer’s perspective as well as a provider’s business can be consummated at any time. The fact that the Internet is operational at all times makes it the most efficient business machine to date.
It is relatively inexpensive to publish information on the Internet. At a fraction of the cost to publish information by traditional methods, various organizations and individuals can now distribute information to millions of users. It costs only a few thousand dollars to establish an Internet presence and publish content on the Internet.
You can use the World Wide Web to advertise various products. Before purchasing a product, customers will be able to look up various product specification sheets and find out additional information. You can use the multimedia capabilities of the World Wide Web to make available not only various product specification sheets but also audio files, images, and even video clips of products in action. The beauty of the Web is that it allows customers to explore products in as much detail as they desire. If the client just wants a general overview, he or she can look at the advertising information. For those wanting more in depth information, you can provide white papers and product descriptions for download. The Web allows a business to provide timely information, you can simply place the information on the Web page and it is available immediately for your customers.
Distribute Product Catalogs
The World Wide Web is a very effective medium for distributing product catalogs. In the old days, putting together a product catalog used to be very costly in terms of time and money needed to publish and distribute it. The World Wide Web changes all this by allowing content developers to put together a sales catalog and make it available to millions of users immediately. Furthermore, unlike printed product catalogs that are usually updated around once a month, product catalogs on the World Wide Web can be updated as needed to respond to various changing market conditions.
Traditional methods of performing surveys are often relatively slow and expensive compared to online surveys conducted on the Internet. For example, in order to fill out various needs of customers or what they would like to see in a future product, it’s often necessary to compile a list of address and mail a questionnaire to many customers. The success of such an attempt is not always guaranteed and can be very costly in terms of mailing the questionnaires and entering responses to a databases and analyzing it. On the other hand, you can use the World Wide Web to automate the whole process. For example, you can set up a CGI script to conduct online surveys. Results of such a survey can be automatically updated to a database. This database can then be used to keep a pulse on various opinions and needs of customers.
With the World Wide Web, you can distribute various announcements to millions of users in a timely manner. Because there is virtually no time lag from the time it takes to publish information to making the information available to users, the Web is an ideal medium to publicize announcements. As more people discover the virtues of the Web and get connected to the Internet, the Web will become the medium of choice for many organizations and individuals to publicize various announcements.